Marketing Your Small Business with a Mobile App

“Small businesses can really take advantage of the perception that apps are only for large companies. Home Depot has an app, but people don’t expect Joe’s Hardware to have an app. It’s an impressive thing for any business to have, like a website was 20 years ago. It sets your company apart, and it puts you on the same playing field as the big boys.” So says Michael Schneider of app development company Mobile Roadie. 

We have already been touting the benefits of having a website that is optimized for mobile devices in past posts. But, that isn't what I am talking about here. According to almighty Wikipedia, "A mobile application (or mobile app) is a software application designed to run on smartphones, tablet computers and other mobile devices. They are usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World."

In layman's terms, think Angry Birds, Word with Friends, etc. But, I am not suggesting that you create a game for your small business (although there could be some applications for such an idea). Rather, I challenge you to think about how design and development of a mobile app could actually become part of your company's marketing strategy. Following are some reasons to do so according to a recent post on appitventures.com...

  • Be Perceived as Helpful - Imagine how powerful it could be if you create an app that people actually want to use because it helps them in some way and them connecting it to your brand.
  • Generate Additional Revenue - Comscore found that 4 out of 5 smartphone users use their device to shop. Consider promoting and selling your products through a mobile app.
  • Stand Out from Your Competition - Think of how you can do something unique and go above and beyond to solve your customer's problems.
  • Build Relationships - Create brand advocates by giving your mobile app users special treatment (notifications about new arrivals, special contests or coupons, etc.). 

In today's world, creating a mobile app for your small business may be the perfect way to make your brand even more appealing and accessible to your target customers. To learn more, contact Jennifer@RootedID.com.

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