Plant | Feed | Grow

Strategic Marketing Process

Plant | Branding for Small Businesses

To earn a return on your marketing dollars, your small business needs to reach the right audience with the right message. A clear understanding of your unique strengths, target customers and brand commitments plays a crucial role in that which is why our strategic marketing process starts with defining your brand identity (both written and visual messages) during our Plant stage.  

Plant – Define Your Brand Identity

Services in our Plant stage include:

  • Plant Consulting*

    • Identify your most probable customers and the perceived realities that influence their purchase decisions

    • Clearly define what sets your business apart from the competition

    • Includes an initial session, a follow-up session, documentation of recommended brand messaging and creation of a brand identity statement (your "Rooted ID")

      * We are not accepting new Plant consultation clients at this time. If you are interested in this service for your small business, please contact us so that we may add you to our wait list.

  • Brand Identity Discovery & Initial Marketing Strategy

    • Great for businesses that are growing and in a position to invest in ongoing strategy and marketing services

    • Evaluation of your current brand messaging and marketing efforts

    • Industry research and evaluation of the branding/marketing efforts of your competition and/or "companies to watch"

    • Determine recommended initial marketing strategy

  • Logo Design

  • Business Card Design

  • Website Design

We move into our Feed stage once branding has been addressed. Next steps are tailored to suit unique needs.