Hashtag Tips for Small Business Marketing

Hashtags can help your small business gain exposure on Twitter, Facebook and Instagram. Here are a few “best practices” to get you started…


Before assigning “#” to every keyword and phrase, it is a good idea to do a little research. Hashtagify.me will give you an idea of how many times a hashtag is used and what topics are used in conjunction with it. Random example… I searched #makeup and saw that there was a correlation between #selfie and #makeup. My brand (let’s pretend I sell makeup), could tap into a new audience (the selfie crowd) by mentioning #selfie in some posts (like “#Makeup tips for the perfect #selfie). This isn’t a very dimensional example, but you can see where I’m going with it. 


Don’t go hashtag crazy. #Longhashtagscanbeveryhardtoread and #this #will #make #you #seem #crazy. Try sticking to 1-3 hashtags per post.


  • Host (or Attend) an Event – Events are wonderful hashtagging opportunities. If you are hosting an event, create a unique hashtag (ex. #711OpenHouse). Promote event details with that hashtag (ex. “Join us January 1st for a networking event. Drinks and refreshments will be served. Party starts at 6:30pm! #711OpenHouse”). Encourage event attendees to share photos and comments with the hashtag as well. When attending an event that is hosted by someone else, you can participate in event conversations the same way. 
  • Promote a Contest – If you are promoting a contest on social media, make sure to hashtag it consistently. Get participants in on the action by asking them to share/hashtag for a chance to win some sort of prize.
  • Create Something Unique – You can start a new conversation with your brand at the center by creating a new hashtag. It could be as simple as #YourCompanyName, or you may want to get a little more creative. You could use your company’s tagline or find a clever way to make your brand relevant to a timely conversation. 
  • Join a Conversation – Hashtags don’t have to be unique in order to be effective. What are your customers/clients talking about? What hashtags are they using? Join their conversation.

Want to learn even more? Visit workflowmax.com for additional hashtag tips.   

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