Halloween Marketing Ideas for Small Businesses

Halloween is just around the corner, and my family is gearing up for a long list of festivities! We have a few trunk-or-treats on the list this year… For those of you who aren’t familiar with “trunk-or-treat,” it’s basically a convenient alternative to trick-or-treating that takes place in a parking lot (or similar space). Participants decorate cars, trucks or suvs and hand out candy to kids who go car-to-car instead of door-to-door. 

My son’s daycare is hosting their second annual trunk-or-treat this year, and while it’s intended to be tons of fun for the kids, it’s also an excellent marketing opportunity! Participants are encouraged to bring friends (potential daycare customers), and the event is sure to attract some attention from passing traffic. School staff will be in attendance taking photos for email newsletters and social media pages… And why not? Costumed kids make excellent marketing content!

Trunk-or-treating events are a great way to gain exposure and make a positive impression upon the community. If it sounds like too much work, consider teaming up with neighboring businesses or strategic partners. 

Holiday marketing definitely isn’t one-size-fits-all. Trunk-or-treat events are best suited for B2C businesses, especially those that are targeting children and/or families.

A Few Other Halloween Marketing Ideas

  • Parties (adult or family friendly)
  • Contests (pumpkin carving, costumes, etc.)
  • Seasonal gifts, offers or promotions
  • Festive window displays or decorations
  • Seasonal content for newsletters, social media pages, blogs and/or ads 

Need help crafting effective seasonal marketing strategies for your small business? Getting to know one another is a great place to start! Email Kendall@RootedID.com to schedule a complimentary call.