brand message: 

The Obvious Choice for Charleston Events

ROOTED ID:

Relish Distinctive Catering offers its clients the best value in full-service catering in Charleston, SC, by giving them affordable access to an experienced chef, exclusive venues and professional event planners for all kinds of functions.

relishdistinctivecatering.com

Our marketing strategies were all over the place, and we needed a cohesive vision/goal. Rooted ID listened to our needs and devised a great plan of attack that started with brand identification. Once written messages and a general style was established, we moved it all online. Rooted ID explained how we could reach more people and how to get the best bang for our buck. They have helped us to grow our web presence, and customer interest has increased as a result.
— Laura Lovisone | Relish Distinctive Catering
 

THE CHALLENGE

The management team at Relish Distinctive Catering is extremely involved in day-to-day operations. Finding time for marketing became increasingly difficult. Furthermore, the brand was in need of a fresh, modern look in order to compete in an aesthetically driven wedding industry. As an established brand, a logo change wasn’t an option. Logos were already printed on apparel, vehicles and other promotional materials. 

THE SOLUTION

Relish Distinctive Catering scheduled a PLANT session which resulted in a new brand message (The Obvious Choice for Charleston Events) and some marketing copy. 

Following PLANT, Relish entered into a monthly agreement which satisfied their ongoing needs for ad designs, menu updates, etc. A new look and feel (one that incorporated more white space, patterns and a modern color palette) was established on smaller print pieces. We then carried that look (along with marketing language from PLANT) over to their new website. The new website included a blogging platform and contact forms that would work in conjunction with other marketing initiatives. 

 
 
 
 
 
 
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Services Provided
 

Brand Message Development (PLANT)

 Web Design • Business Card Design • Trifold Brochure Design • Menu Designs

Created/Claimed Online Listings • Created Presentation for Bridal Shows • Marketing Management