Case Study | Charleston Home Rentals
The following case study describes our working relationship with an actual client. Please take a moment to learn more about Charleston Home Rentals, their experience with Plant Consulting and how that process has impacted their marketing efforts as a whole.
Be Happy Renting
Charleston Home Rentals is a property management company committed to creating a personal and pleasant experience for both landlords and tenants so that they can be happy renting long-term.
Charleston Home Rentals wanted to differentiate themselves from other property management companies in town. They were eager to rebrand, but a name change might create marketplace confusion or damage search engine rankings. CHR’s management team desired a new tagline, logo, website and marketing materials that would effectively communicate their unique philosophy.
CHR scheduled a PLANT session which resulted in a new brand message (Be Happy Renting) and some marketing copy.
CHR’s management team desired a vibrant and modern look to accompany the new brand message. The logo design was inspired by the concept of yin and yang. We felt this was the most impactful way to represent the harmony that CHR creates between homeowner and renter. Lively colors were paired with a traditional sans serif font to create a modern, “happy” look with classic appeal.
Plant Consulting/Brand Message Development
Feed Consulting/Marketing Strategy Development
Business Card Design
Email Marketing Template Design
Your business has a unique brand identity, and you can earn a higher return on your marketing dollars when it is clearly defined.
Need help with that? Contact us to schedule a complimentary call or meeting.