Be Happy Renting
Charleston Home Rentals is a property management company committed to creating a personal and pleasant experience for both landlords and tenants so that everyone can be happy renting long-term.
Charleston Home Rentals wanted to differentiate themselves from other property management companies in town. They were eager to rebrand, but a name change might create marketplace confusion or damage search engine rankings. CHR’s management team desired a new tagline, logo, website and marketing materials that would effectively communicate their unique philosophy.
CHR scheduled a Plant session which resulted in a new brand message (Be Happy Renting) and some marketing copy.
CHR’s management team desired a vibrant and modern look to accompany the new brand message. The logo design was inspired by the concept of yin and yang. We felt this was the most impactful way to represent the harmony that CHR creates between homeowner and renter. Lively colors were paired with a traditional sans serif font to create a modern, “happy” look with classic appeal. Branded collateral (print and digital) followed suit to enhance brand recognition.