Posts in Small Business Solutions
Build Trust. Take Control. Reputation Matters.
Review Management | Rooted ID | Charleston, SC

Review and reputation management is more important than ever for businesses. Did you know that?…

  • 95% of people search local businesses online.

  • 91% of people read online reviews about local businesses.

  • Most consumers look at 2 or more reviews before making a decision.

  • 84% of people trust online reviews as much as a personal recommendation.

  • 73% of consumers think that reviews older than 3 months aren’t relevant.

Whether you shop online or buy from local stores and service providers, chances are you also judge and ultimately choose who to patronize based on their online reviews… and not just of the Google variety. Based on your industry, there are likely other websites/apps which your target customers are turning to to research the products and/or services you offer (Facebook, Yelp and YP just to name the major ones).

For the past year, Rooted ID has been working diligently on a solution for a dilemma that we have seen both newbie and seasoned business owners or marketing managers struggle with during our 8 plus years in business…

How do you effectively ask for testimonials?

Like most any marketing agency, we recommend that our clients ask for testimonials as part of an overall marketing strategy to build their reputation. Stats prove that an average consumer considers online reviews in purchase decisions and that positive online reviews create new leads for companies, so it’s no wonder that review management software solutions for businesses are popping up right and left. The problem is that many businesses are signing up for these tools without a real understanding of how to leverage them.

We believe that the most effective way to ask for testimonials is to implement a defined process which includes offline & online marketing strategies centered around the functionality that quality review management software provides.

As such, we have designed an affordable review and reputation management solution ($125/month or less) to help business owners and marketing managers…

  • Develop a repeatable process to ask for (and actually get) testimonials and online reviews.

  • Know when and how to confidently ask for reviews.

  • Receive encouragement and accountability from our agency for your company’s role in the process.

  • Leverage all of your positive online reviews in marketing efforts to further improve your reputation and gain new customers.

  • Track results.


When you are evaluating your marketing dollars, we strongly encourage you to prioritize a solution for review and reputation management. Here are just a few links to reputable sources who agree…

Turn positive reviews into more business.

84% of people trust reviews online just as much as from a family member or friend...

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Connect with customers before negative experiences get to a review site.

What does this mean for you? You can take control of your reputation…

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Customers can easily access all your review sites.

You can focus your star power in the communities that matter in your industry, to your business.

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Hiring a qualified branding and marketing agency should be a financially realistic option for growing businesses. Rooted ID was founded on that premise in 2010, and our commitments to affordability, quality creative work and practical solutions still ring true. To learn what our affordable review & reputation management solution can do for your business ($125/month or less), fill out the form below to request a complimentary meeting or call.

Confidently Plan and Budget for Marketing

Whether you are just starting a business or your company has been around for three to even thirty years, not knowing how much to budget for marketing is a problem that plagues business owners. But, what if you could confidently plan and budget for marketing? 

When posing the question “How much should I budget for marketing?”, business owners are met with a myriad of answers…

  • It varies by industry.

  • It depends on your business size.

  • It is based on how much you want to grow, and how fast.

  • It should be between 2% and 10% plus of your sales.

  • It depends on if you are B2B or B2C.

Sound familiar? While there is some truth to all of those answers, the many variables often leave business owners feeling like they are pulling numbers out of mid-air when trying to budget for marketing. This is a real problem when an owner is trying to write a business plan, get a business loan, attract investors, manage cash flow or simply plan for the future.

Even worse, some companies operate with no plan or budget for marketing. This puts business owners in an extremely vulnerable situation. They often react to whatever opportunity comes their way and end up getting into contracts for advertising that isn’t effective, hiring people who aren’t skilled enough to handle the multiple facets of marketing, skipping over important steps like clearly defined branding and so on. The result?... misspending, overspending or even underspending.

Knowing how much money to allocate for marketing is one of the most important decisions that a small to mid-size business has to make, and Rooted ID can take the guesswork out of this for you. Over the past eight years, our team has fine tuned our processes and standardized our pricing. As such, we have a proprietary approach that enables companies to improve brand identity, increase brand awareness and receive ongoing marketing support for what many agencies charge for just a website. For most businesses, a budget of $15,000 per year will cover the unique marketing strategies that we recommend for their brand (including peripheral costs like professional printing, website hosting and Facebook advertising). Obviously, this amount could be more or less depending on a company’s specific needs and preferences.*

Rooted ID is a smart solution for startups and established brands alike. For what you would easily pay a part-time employee with limited marketing experience (necessitating the need to bring in other resources and spend even more money), you will get direct access to a small team of experienced designers, copywriters and marketing coordinators. Our process ties all work to specific deliverables which helps to ensure that you are spending marketing dollars wisely.

Hiring a qualified marketing agency should be a financially realistic option for growing businesses. Rooted ID was founded on that premise in 2010, and our commitments to affordability, quality creative work and practical solutions still ring true. To learn what a $15,000 annual marketing budget could do for your business, fill out the form below to request a complimentary meeting or call.

Our clients meet us at different stages in their business, and our process has helped many owners over the years. We encourage you to read our case studies, view our portfolio and check out our online reviews.

*We frequently work with clients with smaller budgets and love the challenge of stretching their marketing dollars! If you are interested in learning more about our solutions but know that you cannot yet afford our recommended marketing budget, please don’t hesitate to reach out. We can likely serve you simply by scaling back on the number of deliverables. 

The Importance of Branded Email

We work with a lot of startups and small businesses that have never used a branded email address. Many come to us with a Gmail, Yahoo, Aol or Bellsouth account. And while may seem like the easiest email option, it can create problems as your company grows...

The Problem with a Generic Email Address

  • It makes the wrong impression. - Your customers may get the wrong idea about your business when they see a Gmail, Yahoo, Aol or Bellsouth address on your business card. The most common perceptions are…
    • This business must be brand new.
    • This business must be really small.
    • This person isn't very tech savvy. 
    • This person isn’t detail oriented. 
  •  It’s difficult to create additional addresses. - Your company is growing, and you’ve added an office manager or a new sales rep. Now what? Are you going to create an email address like Your addresses will become more complex and increasingly difficult to remember as you hire employees. 

5 Reasons to Brand Your Email

  1. It’s professional. - An email address is one small piece of your marketing puzzle. Branded email feels credible. It also reinforces your brand and creates consistency among your marketing materials.  
  2. It’s convenient. - Many business owners enjoy the convenience of Gmail and don't want to give that up in order to have a branded email address. You can avoid complicated GoDaddy inboxes and obscure webmail servers with Google Business Apps. Once the setup is complete, you can access your @companyname inbox via Gmail on your smart phone, tablet or desktop computer. This solution has worked really well for the Rooted ID team, and we highly recommend it to our clients. 
  3. It’s affordable. - There’s no need to purchase email addresses through your domain provider. If you route your email through Google Business Apps, it only costs $5 per user per month. And at that price, you also have access to other great tools like shared contacts and calendars.
  4. It’s easy to setup. - If you are relatively computer savvy, visit Apps.Google.Com to get started. Prefer to let someone else handle the initial setup? Rooted ID is equipped to manage that process for any client utilizing our web design services. Schedule a complimentary call to learn more.