Posts tagged Websites
Super Bowl LI: May the Best Website Builder Win

Kaelyn is a Georgia girl. Jennifer began her marketing career in Atlanta and lived there for five years. And while I may be a Carolina Panthers fan, I think we can all agree that we’d like to see the Falcons win this Sunday. They’ve got one heck-of-a team, and Super Bowl variety is the spice of life. Patriots fans need not email me with your “it’s lonely at the top” spiel. We get it. We still want your team to lose. 

Now, onto more important matters. The true winner of Sunday’s game will be an advertiser. First in our hearts is Squarespace. This all-in-one content management system, website builder and blogging platform is returning to the Super Bowl to compete for market share, and we hope they pull off a well-deserved win! Squarespace users got a special sneak peek of the company’s second ever Super Bowl ad yesterday, and it’s pretty funny…

And the award for best website builder goes to… 

A super-sized television advertising budget does not a great company make, but Squarespace has garnered a lot of positive press over the last year too. Curiosity surrounding the company may be thanks, in large part, to their 2016 Super Bowl ad.

Prior to their 2016 Super Bowl debut, Squarespace was named #8 on the Cloud 100 list by Forbes. The Cloud 100 recognizes web-based companies that are growing and delivering unprecedented customer satisfaction. Since that time, Squarespace has been described as a preferred website platform (in terms of site aesthetic and function) all over the internet…

Steve Jobs often told a story about how his father— a carpenter— would care as much about the back of a cabinet as the front. Jobs said this where he learned the importance of craftsmanship and attention to detail. This story reminds me of Squarespace. Everything in Squarespace is polished. Nothing ever feels half-baked. Simply put: Squarespace crafts the back of cabinets.
— Steve Benjamins,
While there are many different options to fit different needs, expertise and time, we believe that Squarespace has built the best website builder solution on the market.
— .BIO
They don’t just look great, though; they also perform incredibly well on mobile; we didn’t experience a single issue viewing or navigating a site on a smartphone or tablet during our entire test. In fact, it’s the only site builder we’d give a “10 out of 10” for responsive design.

And if you’re still on the fence, here’s a summary of our favorite Squarespace features…

•    Affordable hosting starts at $12/mo.
•    Responsive web design optimizes website display on mobile devices.
•    Intuitive content management makes text edits and blogging a breeze.
•    Templates are created by Squarespace developers to ensure site functionality.
•    Squarespace support stands by their templates to ensure site functionality.
•    Open source flexibility (ability to add CSS and HTML) delivers a highly custom look.
•    SSL certificates are built right in.  

Is a Squarespace website right for your business? 

The Squarespace platform is intuitive enough that a DIY designer can create a clean looking site. All you need is some good photography, compelling content, time and an eagerness to learn the technology. DIY design works best for aspiring artists, photographers, solopreneurs and small businesses with an extremely limited marketing budget. 

Squarespace sites can also be customized by designers, like ours, who are HTML and CSS proficient. This approach is a better fit for business owners who are seeking a high quality website without the custom developer price tag. 

Replacing an old site, updating a Squarespace site or looking to build something brand spanking new? We'd love to hear all about it (even if you do like Tom Brady). Email to schedule a complimentary consultation.  

Another Exciting Year

2015 was a busy year! The Rooted ID team completed 23 PLANT Sessions, 15 new websites, 10 logo designs and no less than 85 print collateral designs. Every project is special, but the design work that follows a PLANT Session is uniquely special. A powerful brand identity forms when written and visual messages collide, and that is what PLANT is all about!  Here are few businesses who completed that process in 2015...









Rooted ID is on track to serve even more businesses in 2016, and we look forward to sharing more highlights with you soon. 

We hope that your business is gearing up for an exciting year as well! If you have plans to enhance your branding and marketing efforts in 2016, please take a moment to learn more about our PLANT. FEED. GROW. process, and contact us to schedule a complimentary call. Until then, happy New Year!

SquareSpace vs. Wordpress: Why We Love SquareSpace

Over the years we have discovered that there is more than one way to build a website…  Actually there are dozens of ways we could go about website design, but more often than not we use Squarespace. We’re not in the business of endorsing web-hosting services, but we do spend a great deal of time researching what’s best for our clients. This blog is a vehicle in which we can pass along our experience and research.

Are you searching for a hosting service? Having some trouble deciding between Wordpress and Squarespace? Read on to learn why we’re Squarespace fans.

Squarespace is a SaaS (Software as a Service) based CMS (Content Management Service). A total solution for web-service needs, Squarespace subscriptions include:

  • Website building
  • Hosting
  • Analytics (web traffic tracking)
  • and a Blogging Platform

We consider the service to be affordable (starting at $8 per month), and a free trial is available. The templates are modern, and EVEN BETTER, mobile sites are built right in. Squarespace templates can be customized by designers, like ours, who are HTML and CSS proficient.

Wordpress offers a ton of template options, which is great, but Wordpress template designs can be submitted by almost anyone… and all are not created equal. I should think that most WP designers stand behind their products, but what if your template designer isn’t available to troubleshoot issues/answer questions once your site goes live? Trust us... it happens.  In contrast, Squarespace offers 24/7 support.

Our business, Rooted ID, Is a full-service marketing agency that caters to small business owners. We often manage marketing initiatives (including any and all website updates) on behalf of our clients, but sometimes clients want to do this on their own. We want to make sure that our clients are equipped to take the lead of their own marketing initiatives if/when they need to do so… Another reason we love Squarespace is the user-friendly interface. We design the website, and our clients can easily update content as needed.

We’re always eager to hear from our readers! Please comment or email us with your CMS questions and experiences. Need assistance with a website design project? Email to schedule a complimentary call.