Kaelyn is a Georgia girl. Jennifer began her marketing career in Atlanta and lived there for five years. And while I may be a Carolina Panthers fan, I think we can all agree that we’d like to see the Falcons win this Sunday. They’ve got one heck-of-a team, and Super Bowl variety is the spice of life. Patriots fans need not email me with your “it’s lonely at the top” spiel. We get it. We still want your team to lose.
Now, onto more important matters. The true winner of Sunday’s game will be an advertiser. First in our hearts is Squarespace. This all-in-one content management system, website builder and blogging platform is returning to the Super Bowl to compete for market share, and we hope they pull off a well-deserved win! Squarespace users got a special sneak peek of the company’s second ever Super Bowl ad yesterday, and it’s pretty funny…
And the award for best website builder goes to…
A super-sized television advertising budget does not a great company make, but Squarespace has garnered a lot of positive press over the last year too. Curiosity surrounding the company may be thanks, in large part, to their 2016 Super Bowl ad.
Prior to their 2016 Super Bowl debut, Squarespace was named #8 on the Cloud 100 list by Forbes. The Cloud 100 recognizes web-based companies that are growing and delivering unprecedented customer satisfaction. Since that time, Squarespace has been described as a preferred website platform (in terms of site aesthetic and function) all over the internet…
And if you’re still on the fence, here’s a summary of our favorite Squarespace features…
• Affordable hosting starts at $12/mo.
• Responsive web design optimizes website display on mobile devices.
• Intuitive content management makes text edits and blogging a breeze.
• Templates are created by Squarespace developers to ensure site functionality.
• Squarespace support stands by their templates to ensure site functionality.
• Open source flexibility (ability to add CSS and HTML) delivers a highly custom look.
• SSL certificates are built right in.
Is a Squarespace website right for your business?
The Squarespace platform is intuitive enough that a DIY designer can create a clean looking site. All you need is some good photography, compelling content, time and an eagerness to learn the technology. DIY design works best for aspiring artists, photographers, solopreneurs and small businesses with an extremely limited marketing budget.
Squarespace sites can also be customized by designers, like ours, who are HTML and CSS proficient. This approach is a better fit for business owners who are seeking a high quality website without the custom developer price tag.
Replacing an old site, updating a Squarespace site or looking to build something brand spanking new? We'd love to hear all about it (even if you do like Tom Brady). Email Kendall@RootedID.com to schedule a complimentary consultation.