Posts tagged SquareSpace
Mobile Sites

Consumer use of the internet is ever-changing. A vague statement, I know, but consider the following…

When I was a single, twenty-somethingI spent countless hours on social media sites, and one of my favorite activities was online “window shopping.” I did all of these things courtesy of my trusty desk top. Smart phones weren’t quite as popular as they are today. A full-time student and part-time employee, I couldn’t afford a mobile data plan… nor did I need one.

Now I am a married, working mother of one. The only time I sit at a desk top is when I’m at the office, responding to work related email or writing a blog post. I get my Facebook fix and answer all personal email via smart phone… and the retailers I’m so fond of, they send promotional emails with embedded links for easy mobile site access.

The Importance of a Mobile Friendly Site

According to Google research “72% of consumers want mobile-friendly sites.” The same research found that most users (61%) will leave your website if they cannot quickly find what they are looking for. 

As a small business owner you may think that these stats don’t apply to you, but they absolutely do! Consumers are no longer checking the yellow pages. If I’m searching for a local party shop, a place to eat lunch or my hair stylist’s number, chances are I’m using my smart phone.

What Makes a Website Mobile Friendly?

  • Large buttons and icons that are easy to see and click
  • Contact information that is easily accessible
  • “Click-to-call” options
  • Short load times
  • One-direction scrolling (either vertically or horizontally, never both)

We Can Help!

Rooted ID designs websites using Squarespace templates. The mobile site is built right in!

We’re big believers in mobile friendly websites and plan to practice what we preach! Our own website is built using an older Squarespace template. Unfortunately, it isn’t as mobile friendly as we’d like it to be, but a template update is underway! Stay tuned!

SquareSpace vs. Wordpress: Why We Love SquareSpace

Over the years we have discovered that there is more than one way to build a website…  Actually there are dozens of ways we could go about website design, but more often than not we use Squarespace. We’re not in the business of endorsing web-hosting services, but we do spend a great deal of time researching what’s best for our clients. This blog is a vehicle in which we can pass along our experience and research.

Are you searching for a hosting service? Having some trouble deciding between Wordpress and Squarespace? Read on to learn why we’re Squarespace fans.

Squarespace is a SaaS (Software as a Service) based CMS (Content Management Service). A total solution for web-service needs, Squarespace subscriptions include:

  • Website building
  • Hosting
  • Analytics (web traffic tracking)
  • and a Blogging Platform

We consider the service to be affordable (starting at $8 per month), and a free trial is available. The templates are modern, and EVEN BETTER, mobile sites are built right in. Squarespace templates can be customized by designers, like ours, who are HTML and CSS proficient.

Wordpress offers a ton of template options, which is great, but Wordpress template designs can be submitted by almost anyone… and all are not created equal. I should think that most WP designers stand behind their products, but what if your template designer isn’t available to troubleshoot issues/answer questions once your site goes live? Trust us... it happens.  In contrast, Squarespace offers 24/7 support.

Our business, Rooted ID, Is a full-service marketing agency that caters to small business owners. We often manage marketing initiatives (including any and all website updates) on behalf of our clients, but sometimes clients want to do this on their own. We want to make sure that our clients are equipped to take the lead of their own marketing initiatives if/when they need to do so… Another reason we love Squarespace is the user-friendly interface. We design the website, and our clients can easily update content as needed.

We’re always eager to hear from our readers! Please comment or email us with your CMS questions and experiences. Need assistance with a website design project? Email Kendall@RootedID.com to schedule a complimentary call.