Posts tagged Hashtags
Hashtags #UNITE a Community

Bible study resumed last night at Mother Emanuel AME. Congregation members have reclaimed a space that was so heinously violated only a week ago, and families will begin laying loved ones to rest in the coming days. The Charleston community has entered a new phase of mourning and healing… It’s a time for reflection.

Our thoughts and prayers remain with the friends and family of the 9 who were taken. We admire their strength and resolve, and we are proud to be part of a community that seeks to live out their example. 

Messages of love, support and unity are the most important takeaways from this past week, but the way in which those messages were spread is also noteworthy. Charleston’s response to the June 17th shooting has gone viral on social media. The consistent and persistent use of hashtags has helped us to unite quickly and has given the outside world a real-time, inside look. 

#CharlestonStrong

The Charleston Chamber of Commerce has used #CharlestonStrong to help local business owners rally in support of the Mother Emanuel Hope Fund. They created a web page with details, and participating businesses used #CharlestonStrong to join what is now a national conversation.

#ChimeWithCharleston and #CharlestonUnited

The Charleston Area CVB quickly organized and began promoting the #ChimeWithCharleston event on June 18th. Posts went out on Facebook, Twitter and Instagram…

Image from Instagram @explorecharleston

Image from Instagram @explorecharleston

Within a few short days, hundreds of churches received the message and were ready to chime in on the 21st. 

The CVB closed the loop with some follow-up posts encouraging churches and community members to share video footage with the world. 

Image from Instagram @explorecharleston

Image from Instagram @explorecharleston

#BridgeToPeace 

The Unity Walk, which quickly became known as the “Bridge to Peace,” was organized by Darcy Creaturo, Dorsey Fairbaim, Lauren Vicars and Gnosha Burk. These “ordinary” citizens teamed up with The Town of Mount Pleasant and The Mount Pleasant Police Department to create an official city event. The press release (available on the MMPD blog) went out on June 20th, and the following day, thanks to a Facebook event and a whole bunch of shares, more than 15k people joined hands on the Ravenel Bridge. 

Image from Facebook

Image from Facebook

Event specific hashtags, which were closely linked to other conversations (like #Charleston and #PrayForCharleston), have and will continue to reach millions. 

Hats off to the Charleston community… to the individual voices that joined to spread a singular message of support and love. #CharlestonUnited 

Hashtag Tips for Small Business Marketing

Hashtags can help your small business gain exposure on Twitter, Facebook and Instagram. Here are a few “best practices” to get you started…

 #RESEARCH 

Before assigning “#” to every keyword and phrase, it is a good idea to do a little research. Hashtagify.me will give you an idea of how many times a hashtag is used and what topics are used in conjunction with it. Random example… I searched #makeup and saw that there was a correlation between #selfie and #makeup. My brand (let’s pretend I sell makeup), could tap into a new audience (the selfie crowd) by mentioning #selfie in some posts (like “#Makeup tips for the perfect #selfie). This isn’t a very dimensional example, but you can see where I’m going with it. 

KEEP IT #SIMPLE

Don’t go hashtag crazy. #Longhashtagscanbeveryhardtoread and #this #will #make #you #seem #crazy. Try sticking to 1-3 hashtags per post.

#IDEAS TO TRY

  • Host (or Attend) an Event – Events are wonderful hashtagging opportunities. If you are hosting an event, create a unique hashtag (ex. #711OpenHouse). Promote event details with that hashtag (ex. “Join us January 1st for a networking event. Drinks and refreshments will be served. Party starts at 6:30pm! #711OpenHouse”). Encourage event attendees to share photos and comments with the hashtag as well. When attending an event that is hosted by someone else, you can participate in event conversations the same way. 
  • Promote a Contest – If you are promoting a contest on social media, make sure to hashtag it consistently. Get participants in on the action by asking them to share/hashtag for a chance to win some sort of prize.
  • Create Something Unique – You can start a new conversation with your brand at the center by creating a new hashtag. It could be as simple as #YourCompanyName, or you may want to get a little more creative. You could use your company’s tagline or find a clever way to make your brand relevant to a timely conversation. 
  • Join a Conversation – Hashtags don’t have to be unique in order to be effective. What are your customers/clients talking about? What hashtags are they using? Join their conversation.

Want to learn even more? Visit workflowmax.com for additional hashtag tips.   

Would you rather someone else manage this stuff for you? Contact us to schedule a complimentary call. 

Super Bowl #Marketing

For most of us, the Super Bowl is already a distant memory (one that Seahawks fans everywhere are intentionally repressing)… But we’re not here to talk about game highlights.

Last week we encouraged you to keep your eyes peeled for hashtags. Hashtag use wasn’t quite as prevalent this year (down to 50% of ads from 57% last year), but more users than ever took to social media to comment on Super Bowl advertising.  

Here are just a few hashtags that got major attention last Sunday:

  • Budweiser - #bestbuds
  • Coca-Cola - #makeithappy
  • Dove - #realstrength
  • Nissan - #withdad

There has definitely been a shift in the way major brands approach Super Bowl ads. The tone is slightly more serious, with many brands advocating for social/societal change… 

BIG WINNERS: MICROSOFT AND ALWAYS

Microsoft’s #empowering ads were a big hit in my book. They may not have been the most memorable spots, but they contained positive messages in which Microsoft was positioned as a solutions provider. 

The Always #likeagirl ad was arguably one of the most memorable and touching ads of the night. I’ll have to admit that I may like the Microsoft spot more (since it links Microsoft to solutions), but #likeagirl received an overwhelmingly positive response on social media. 

THE BIG LOSER: NATIONWIDE

Social media exploded after #makesafehappen aired. I hate to jump on the critical bandwagon, but the campaign was way too dark for Super Bowl Sunday. It was also (in my mind) ineffective marketing. The melancholy nature of the ad affiliates Nationwide with a huge problem (childhood death by preventable accident)… More effective advertising affiliates the advertiser with solutions. 

I love marketing that makes an impact, but I’m not sure how I feel about ultra-serious Super Bowl advertising. I understand the shift… Personally I have become immune to advertising that is over-the-top silly, but Super Bowl Sunday has traditionally been a light-hearted event. I would love to see more brands use marketing messages that are thoughtful AND fun. Consumers are multidimensional. Brands should be too. 

STAY TUNED FOR HASHTAG HOW-TOS 

Want to harness some hashtag power for your small business? Check back in with us next week for some simple tips.