Posts tagged Branding
Another Exciting Year

2015 was a busy year! The Rooted ID team completed 23 PLANT Sessions, 15 new websites, 10 logo designs and no less than 85 print collateral designs. Every project is special, but the design work that follows a PLANT Session is uniquely special. A powerful brand identity forms when written and visual messages collide, and that is what PLANT is all about!  Here are few businesses who completed that process in 2015...

THE TRADITION -  COPYWRITING, LOGO, WEBSITE & PRINTWORK

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BARONY TAVERN - COPYWRITING, WEBSITE & PRINTWORK

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SHARP CASUALWEAR - COPYWRITING, LOGO, WEBSITE & PRINTWORK

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MCSWAIN HIOTT CPAS - WEBSITE & PRINTWORK

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Rooted ID is on track to serve even more businesses in 2016, and we look forward to sharing more highlights with you soon. 

We hope that your business is gearing up for an exciting year as well! If you have plans to enhance your branding and marketing efforts in 2016, please take a moment to learn more about our PLANT. FEED. GROW. process, and contact us to schedule a complimentary call. Until then, happy New Year!

Branding Your Small Business

I recently read a great Entrepreneur.com article by Jim Joseph about the most crucial aspect of brand positioning. In short, Joseph says to base your brand upon that which you do best, and he stresses the importance of separating yourself from “the rest of the pack” (your competition). 

I couldn't agree more.

It’s easier than ever to build a web presence and share your marketing message. It’s easier for everyone… Including your competitors, which means your business needs to do more than just show up. Your brand should be more than a cool logo or clever tagline. It should have substance. It should tell a story about who you are, what you do and how you do it.

Joseph describes brand positioning as “hard work,” and while I agree that it is serious mental exercise, it really isn’t all that complicated. Sometimes it just takes a fresh eye.

Want to build a brand for your small business? I invite you to learn more about our approach and the Rooted ID concept, and if the timing is right, email Kendall@RootedID.com to schedule a complimentary call.

Headshots & Company Photos: The Benefits of Using a Professional

The most challenging part of creating websites and print materials is often selecting imagery. Like logos, graphics, color palettes and font choices, imagery is an extension of your brand, and it can say A LOT about your business. Most business owners have not sought the help of a professional, and in lieu of professional photography they typically resort to one of the following:

  • Stock photography – Stock imagery can be effective when used strategically, but generally speaking, your customers and prospective customers will know stock photography when they see it. High quality images are available, but they tend to lack authenticity.
  • DIY photography – Do-It-Yourselfers typically lack the proper skills and equipment necessary to produce quality images. As a general rule, these images are more authentic than stock photography, but the quality is significantly lower.
  • “Free” images from the internet – Like stock photography, generic images found on the internet are not an authentic representation of your brand. Even worse, using images without the license to do so can result in legal action. 

If and when possible, hire a professional. A talented photographer can provide you with beautiful, high quality images. And to ensure that those images are a true reflection of your brand, seek the guidance of a marketing professional prior to your shoot. A successful photo shoot starts with an open dialogue between you, your photographer and your marketing team about the following:

  • Intended brand message
  • Photo shoot location (indoors/outdoors and specific locale)
  • Wardrobe
  • Props (if applicable)
  • Poses (body language and facial expressions)
  • General photography style

Professionals will also bring a lot to the table when it comes to cropping and editing images. Sometimes it’s these subtleties that can make all the difference.

Last year, the Rooted ID team embarked upon the company photo journey for ourselves. We wanted understated photos that sent a “candid but capable” message. The outdoor location was a no-brainer…  We’re a casual group that isn’t afraid of rolling up our sleeves. Our brand message is “put down some roots,” and our marketing motto is “strengthen your brand and grow your business.” Plant and growth metaphors are a consistent theme in our marketing materials, so incorporating trees into the shoot was a natural choice. 

The results (courtesy of Tanya Boggs Photography) were great!

At Rooted ID, we’re all about staying true to your brand, and we have found a photographer who shares our to-thine-own-self-be-true sentiment.

For more information about head shots and company photo tips, check out Tanya’s blog... and if you need help crafting a brand message, please email Kendall@RootedID.com to schedule a complimentary call.