I recently read a great Entrepreneur.com article by Jim Joseph about the most crucial aspect of brand positioning. In short, Joseph says to base your brand upon that which you do best, and he stresses the importance of separating yourself from “the rest of the pack” (your competition).
I couldn't agree more.
It’s easier than ever to build a web presence and share your marketing message. It’s easier for everyone… Including your competitors, which means your business needs to do more than just show up. Your brand should be more than a cool logo or clever tagline. It should have substance. It should tell a story about who you are, what you do and how you do it.
Joseph describes brand positioning as “hard work,” and while I agree that it is serious mental exercise, it really isn’t all that complicated. Sometimes it just takes a fresh eye.
Want to build a brand for your small business? I invite you to learn more about our approach and the Rooted ID concept, and if the timing is right, email Kendall@RootedID.com to schedule a complimentary call.