Printed pieces can be expensive. Direct mail can be REALLY expensive. And if all of it ends up in the trash, you’ve basically flushed money down the toilet.
Today we’re going to share a few marketing mailer tips… Specifically how you can keep them out of the trash can (at least temporarily).
Today’s post was inspired by a recent FedEx delivery. Our office doesn’t receive a lot of snail mail, and we weren’t expecting any packages. We were surprised to be getting anything at all, and we were even more surprised by its contents…
Sprint paid to FedEx a personalized letter and flyer about the new iphone.
So why is this significant? Well we opened it for one. Had this been an over-sized postcard, it would have ended up in the trash without a second glance.
When it comes to mailers, an envelope can work to your advantage.* You may not be able to FedEx every marketing piece, but simply thinking outside of the business envelope can help to get you noticed. Invitation sized envelopes work well, and if you have the time to hand address it, I can pretty much promise you that it will get opened.
Soooooooooooo I have one more funny Sprint story before I sign off… My husband and I are longtime Sprint customers, and last December we received (what appeared to be) a hand addressed Christmas card from Sprint’s CEO. Of course it wasn’t actually hand addressed (under close scrutiny you could tell that it was a cleverly designed font), but I determined that only after opening it. My husband and I thought it was so funny, that we actually displayed Sprint’s Christmas card with the others that we received from friends and family. A marketing piece hung in our house for about a month, and was the subject of several passing conversations.
Kudos to Sprint on the creativity!
Ready to put some creative thinking to work for your small business? Email Kendall@rootedid.com to schedule a complimentary call.
*Direct mail (postcards) can be an extremely effective marketing tool. Cost, message and target audience should be considered when deciding between direct mailer or targeted mailings.