Happy Halloween, everyone!
We took a brief blogging hiatus last week, and I'm a bit late on the draw this week as well... Food for Thought posts usually go up on Thursday, but I stepped away from the computer a little early yesterday to participate in a team building happy hour at Mex 1.
Have you been to Mex 1 yet? They have a DELICIOUS margarita! 5 out of 5 Rooted ID team members would highly recommend it.
A Succesful Halloween Event
We've spoken a lot about Halloween marketing over the past few weeks, and while it's a little late in the game for a Halloween-themed marketing push, I wanted to share a great event example with you. Mex 1 recently hosted a pumpkin carving contest. They provided the pumpkins, tools and best of all, they scooped out all of the pumpkins prior to the event! You can get the details on their Facebook page... The contest successfully increased store traffic for the evening, and I guarantee that happy participants will stay tuned for future events and promotions. This is what we like to call a "captive audience."
The Take Away
Events are a great way to increase foot traffic, but their value isn't limited to a one-time or short-term boost in sales. Use special promotions and events as a means to introduce potential customers to your brand. Get the most out of your "captive audience" by keeping them engaged.
Maintaining a captive audience takes time, effort and some general know-how. If you would like to learn more about what a full-service marketing agency can do for your business, email Kendall@RootedID.com to schedule a complimentary call.