For some of our clients, summertime means a boost in business. This is especially the case for our clients who thrive off of the many tourists hitting Charleston this time of year.
But, for some businesses (including ours), summer proves to be a time where there is less engagement with our clients simply because they are doing what they should be doing this time of year... traveling, spending time with their kids, etc.
If you have some historical data to look at and know this to be the case for your business, it is wise to plan for the inevitable summer slow down. At Rooted ID, we know that we need to plan ahead from a financial standpoint. In addition, we have made the decision to focus on our own marketing this time of year. As such, we just launched our new website, are about to order new business cards and are reaching out to some contacts that we have made during the first half of the year.
A recent article that we read gives some great tips of how your business can make the most of the summer months if it seems a little quiet around the office these days... 8 Tips to Get Ahead During a Summer Slow Down