I have dabbled in Instagram for Rooted ID, but I have never really found a good way to make it work for us. However, a recent change to Instagram (just released this past Monday) has peaked my interest. Not only do I think the new fuctionality will help us take better advantage of Instagram, but I know that it will be a great fit for some of our clients.
The new Web Profiles feature allows users to provide a direct link to view their Instagram photos. Previously, people needed an outside platform to view Instagram photos, like Statigram or Webstagram. Now (a la Twitter and Facebook), you have a custom url to send people to right on the Instagram platform. Nike has already jumped in and has created a nice looking web profile simply found at http://instagram.com/nike. We, on the other hand, have done nothing really but have snagged our desired user name at http://instagram.com/RootedID.
With this easy to access page, I am sure that we are going to start snapping pictures around town and giving kudos to some small businesses doing some cool things in relation to their marketing. I encourage you to create your own account and start leveraging Instagram as part of your social media strategy. Since Instagram was acquired by Facebook back in April, you have to think that even more cool features are on their way! Please contact us if you have any questions. If you already have an Instagram Web Profile, please link to it below and tell us how you are using it for your small business.