Posts in Our Work
Check Out the Tradition

Pilates Trainer Jessye Schmalian had dreams of opening her very own studio. She decided to share that dream with us earlier this year, and we are so glad that she did! 

Our journey together began in September. Jessye had a strong sense of who she was and the sort of training environment that she wanted to provide, but she was unsure of how to communicate that in written and visual messages.  We scheduled a PLANT session in order to develop a brand identity inspired by Jessye's love of the classical Pilates method. PLANT resulted in a new name, brand messaging and some general marketing copy (for web and print use)...


BUSINESS NAME:

The Tradition

PRIMARY BRAND MESSAGE:

A Classical Pilates Studio

SECONDARY BRAND MESSAGE:

Explore Core Teachings. Find Core Strength.

ROOTED ID:

The Tradition, a Pilates studio specializing in private instruction, encourages individuals to dig deeper into the classical method to find core strength and mind/body balance. 


We applied all of our PLANT findings in the design process in order to produce a look and feel that was consistent with the new brand identity and written messages...


Logo:

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Submark:

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Business Card:

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Website:

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This branding project has been an absolute pleasure from start to finish, and we look forward to sharing more of our work with you very soon. In the meantime, please visit  TheTraditionStudio.com to learn more about Mount Pleasant's newest Pilates studio!

Small Business Sense

We love working with Tom DiLiegro! Tom is a local benefits expert who shares our passions for small business and creative problem solving. He specializes in Affordable Care Act Compliance and helps small businesses (like Rooted ID) develop compensation strategies that reward employees without financially burdening business owners. Sounds awesome right? Well, it is, and so is Tom. Needless to say we were pretty excited to help him share his expertise with others.

Tom founded Benefit Advisors of Charleston (BAC) in 2007. BAC already had a logo and web presence, but neither were communicating the full spectrum of services that the company provides. Tom met with us in 2015 for a PLANT session, and the result was a new tagline and a clear definition of BAC's brand identity...

Tagline & Brand Identity

Coverage that Makes Small Business Sense

Benefit Advisors of Charleston works closely with small business owners to creatively structure coverage that rewards talent and saves company money.

Website & Print Materials

We met with Tom again in 2016 to brainstorm some ways to reach new customers and strengthen brand identity. We settled on a new website, some small print pieces and a letter campaign. The results look pretty sharp and manage to articulate more effectively what Tom was already doing well...

Please visit the Benefit Advisors of Charleston website to learn more about the valuable service that Tom provides. 

Our Approach to Small Business Marketing

Like Tom, we aspire to provide solutions that make sense for small business owners. We've formulated a staged approach to marketing because there are some crucial steps (like defining your brand identity) that can make or break marketing ROI down the road. 

Most of our clients start off with a PLANT session followed by FEED, but our recommendations vary based upon business priorities and budget. We're eager to learn more about your business, and you probably have some questions about our process... Fortunately it costs nothing for us to get to know one another. Schedule your complimentary consultation today!  

Tis the Season for Web Design

Tis the season for web design! We've launched six new websites so far this summer. Yes, you read that right, SIX! Please take a moment to click through our latest creations...

AFFORDABLES APPAREL

Web Design by Rooted ID

CHARLESTON REAL ESTATE REPAIRS

Logo Design, Website Copy and Web Design by Rooted ID

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FRS

Brand Messaging (via Plant Consulting), Website Copy and Web Design by Rooted ID

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CHARLESTON BICYCLE CO.

Brand Messaging (via Plant Consulting), Website Copy and Web Design by Rooted ID

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NBM AND CCH 

Brand Messaging (via Plant Consulting), Website Copy and Web Design completed by Rooted ID for Sister Companies

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Ready to build a new website for your small business? Schedule a complimentary call to learn more about our consultation process and web design services. 

Another Exciting Year

2015 was a busy year! The Rooted ID team completed 23 PLANT Sessions, 15 new websites, 10 logo designs and no less than 85 print collateral designs. Every project is special, but the design work that follows a PLANT Session is uniquely special. A powerful brand identity forms when written and visual messages collide, and that is what PLANT is all about!  Here are few businesses who completed that process in 2015...

THE TRADITION -  COPYWRITING, LOGO, WEBSITE & PRINTWORK

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BARONY TAVERN - COPYWRITING, WEBSITE & PRINTWORK

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SHARP CASUALWEAR - COPYWRITING, LOGO, WEBSITE & PRINTWORK

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MCSWAIN HIOTT CPAS - WEBSITE & PRINTWORK

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Rooted ID is on track to serve even more businesses in 2016, and we look forward to sharing more highlights with you soon. 

We hope that your business is gearing up for an exciting year as well! If you have plans to enhance your branding and marketing efforts in 2016, please take a moment to learn more about our PLANT. FEED. GROW. process, and contact us to schedule a complimentary call. Until then, happy New Year!