Check Out The Tradition

Pilates Trainer Jessye Schmalian had dreams of opening her very own studio. She decided to share that dream with us earlier this year, and we are so glad that she did! 

Our journey together began in September. Jessye had a strong sense of who she was and the sort of training environment that she wanted to provide, but she was unsure of how to communicate that in written and visual messages.  We scheduled a PLANT session in order to develop a brand identity inspired by Jessye's love of the classical Pilates method. PLANT resulted in a new name, brand messaging and some general marketing copy (for web and print use)...

Business Name:

The Tradition

Primary Brand Message:

A Classical Pilates Studio

Secondary Brand Message:

Explore Core Teachings. Find Core Strength.

Rooted ID:

The Tradition, a Pilates studio specializing in private instruction, encourages individuals to dig deeper into the classical method to find core strength and mind/body balance. 

We applied all of our PLANT findings in the design process in order to produce a look and feel that was consistent with the new brand identity and written messages...


The Tradition



Business Card:


This branding project has been an absolute pleasure from start to finish, and we look forward to sharing more of our work with you very soon. In the meantime, please visit to learn more about Mount Pleasant's newest Pilates studio!