I cannot begin to express how excited I am about Thanksgiving! Come Thursday, I will be donning my Cam Newton jersey, eating fried turkey and enjoying some much needed family time. I hope you are gearing up for an equally festive celebration... even if you are a Dallas Cowboys fan.
Thanksgiving tends to be a mad-rush, headlong dive into the holiday season. And prepare as I may, it has a way of sneaking up on me. Things get lost in the holiday shuffle, and I imagine that many of you experience that too. That is why I am reminding you to shop small next Saturday!
For those of you who have a business of your own, don't forget to take full advantage of the Small Business Saturday campaign. Free marketing tools are available from American Express, and the following step-by-step guide may help you to maximize your marketing efforts:
- Prepare - Download free materials and claim a free listing on shopsmall.com. You will also want to firm up the details of any discount or special promotion that you intend to offer on November 28th.
- Promote - Let everyone know that you are participating in Small Business Saturday! Post signs, send an eblast and spread the word on social media. Use hashtags like #shopsmall, #smallbusinesssaturday and #charleston. That last one will link you to others in your area, and you can even try something more specific, like #shopsmallchs. Hashtags can be used when sharing photos of event prep/setup. You can also use them to preview your offer (i.e. "Visit us on Saturday to take advantage of a special #shopsmall discount! All cupcakes BOGO free!").
- Keep the Momentum Going - Share photos and live updates on Saturday, and encourage patrons to share photos/tweets/status updates too. You can grease the wheels by offering free promo items or a fun photo prop. Keep the party going all year long with occasional #shopsmall Saturday discounts and offers throughout the year.
We look forward to seeing what your business has in store for Small Business Saturday!
- Kendall Flock, Turkey-loving Panther Fan & Marketing Consultant