What's a Rooted ID?

“Rooted ID is a branding and marketing agency catering to small business owners who want to improve brand identity, increase brand awareness and spend marketing dollars wisely.”

That’s our “Rooted ID”– a statement of brand identity rooted in a clear understanding of who our customers are and what our promise to them is. Every business has its own Rooted ID, and we believe that business owners can make smarter use of their marketing dollars once it is clearly defined.

Down-to-Earth Sensibilities

Hiring a qualified marketing agency should be a financially realistic option for growing businesses. Rooted ID was founded on that premise in 2010, and our commitments to affordability, quality creative work and practical solutions still ring true.

We give clients direct access to a small team of experienced designers, copywriters and marketing coordinators. Streamlined collaboration ensures that everyone on our team is aware of client vision and working toward a common goal.  

Our Process

Plant | Feed | Grow

Strategic Marketing Process

To earn a return on your marketing dollars, your business needs to reach the right audience with the right message. A clear understanding of your unique strengths, target customers and brand commitments plays a crucial role in that, which is why our strategic marketing process starts with defining your brand identity.  

Plant – Define Your Brand Identity

Identify your most probable customers and the perceived realities that influence their purchase decisions. Clearly define what sets your business apart from the competition. Strengthen your brand identity with specific recommendations about your written and visual messages. 

Plant Consulting includes an initial session, a follow-up session, documentation of recommended brand messaging and creation of a brand identity statement (your "Rooted ID"). 

Logical next steps may include design of a logo, business card and website prior to moving into our Feed stage. Next steps are tailored to suit unique needs.

Feed – Identify Marketing Methods 

Identify marketing methods (word of mouth, networking, publicity, promotion and cost effective advertising techniques) that will complement your brand identity and attract new customers. Receive specific recommendations regarding the allocation of your marketing budget. 

Logical next steps may include website updates, creation of marketing collateral or launching a multi-faceted campaign. 

Grow – Implement a Marketing System

Focus on lucrative marketing strategies, and create a plan for ongoing support. Our team is equipped to manage a variety of your recurring initiatives (blogging, email marketing, website maintenance, etc.). The cost of your recurring initiatives will be broken into monthly installments. In addition to marketing management, we will have periodic meetings to evaluate results.